Home anniversary
One year in the house and they get a text from you. Every year after that too. Nobody else they know does this, and it is the message people screenshot and send to friends.
Most agents hand over the keys and never talk to the client again. That relationship is where the next leads are. We keep it going for you.
You did the hard part. You found them the house, you got them through inspection, you handed them the keys. Then the deal closed and the conversation stopped. No review, no check-in, no birthday text. A year later their sister is buying and they cannot remember your last name.
The people you already helped are the easiest leads you will ever get. They trust you, they know people, and they are moving again sooner than you think. The only thing missing is somebody staying in touch, and that is a job you can hand off.
Your Google Business Profile is the first thing a stranger checks. The problem is that asking for a review face to face feels like begging, so most agents skip it and their profile sits there with a handful of old ones.
So the automation asks instead. The day after closing, when they are happiest, they get a text with a direct link to your review page. If nothing comes back in a few days, one friendly nudge goes out and then it stops. Anything less than five stars comes to you first, before it is posted anywhere.
These go out on their own, in your name, from your number and your email. The client feels like you remembered. You did not have to.
One year in the house and they get a text from you. Every year after that too. Nobody else they know does this, and it is the message people screenshot and send to friends.
Theirs, their spouse's, the kids'. A short personal note, not a card with your headshot on it. It reads like you typed it because it is written the way you talk.
What happened in their neighborhood this month, in plain English. What sold, what is coming, what rates did. Short enough to read in the school pickup line.
Once a year they hear what their home is worth now. It is the most opened email a past client ever gets, and it is the one that starts the conversation about selling.
Gutters before the leaves, the furnace before the cold, the documents they need at tax time. Useful enough that they keep you in their phone as the person who knows.
At the right moments, not at random. After the review, on the anniversary, after the value update. One line: who do you know that is thinking about moving? Then the reply lands in the CRM.
The goal is simple. A couple of new leads a month from people who already trust you, without you remembering a single date.
Anniversary, birthday, value update, newsletter. The CRM knows the date and sends it in your voice.
A thank you, a question about the market, or the line you were waiting for: my brother is looking.
The reply is tagged in the CRM, the referral gets its own record, and the first message goes out before you have seen it.
You step in when there is a real conversation to have, not to remember who to text this week.
Every closed client, every date, every touch lives here. If you have one, it stays. If you do not, we set one up.
We connect it so review requests link straight to it and every new review lands in the CRM.
The messages are written in your voice, and the automation runs in your own account, in your name.